Maxwell Frank Clifford was born in Kingston upon Thames in surrey in 1943. His parents were, Frank Clifford, an electrician and Lilian (née Boffee). Born into a poor family, Clifford was the youngest of four children (eldest sister, two brothers) by nearly 10 years to his next sibling. The family survived their father's regular bouts of unemployment, gambling and alcoholism through handouts from their grandmother and latterly from his sister's employment as PA to the London Vice President of Morgan guarantee trust bank.
He has represented such people as Shilpa Shetty, Jade Goody, Sinatra, Cocker, Paul and Barry Ryan, Don Partridge, and Marvin Gaye, Muhammad Ali and Simon Cowell. Shilpa Shetty was in big brother with Jade Goody and they was involved in some racist banter. Max represented both of them. Rebecca Loos worked as a nanny for the Beckhams and she had an affair with David Beckham and Max represented David.